Assistant Director of Marketing

Location: New Haven, CT

 

Job Description: The Assistant Director of Marketing will be responsible for developing and executing the company’s marketing strategy in the US and for growing the company’s online and offline presence. The Assistant Director of Marketing will work closely with the Director of Marketing and the COO to develop and execute online and offline marketing campaigns and to develop corporate partnerships.

Job Responsibilities:

  • Develop and execute marketing strategies for the US
  • Manage a team of marketing specialists and content creators
  • Deploy successful, full cycle marketing campaigns
  • Experiment with a variety of organic and paid acquisition channels: content creation, paid ads, event management, publicity, social media, lead generation campaigns, and much more
  • Create marketing content: blogs, email marketing, ebooks, flyers, graphics, etc
  • Plan and execute online events, such as webinars
  • Oversee in-house and partner presentations, RSVPs, and event success
  • Research and attend industry events: expos, networking events, etc
  • Produce valuable and engaging content for our social platforms and website
  • Build strategic relationships and partner with key industry players
  • Allocate/invest marketing budget funds wisely
  • Measure and report performance of marketing campaigns, gain insight, and assess against goals
  • Support the sales process of enrolling students

 

Qualifications:

  • 2-5 years of experience in marketing
  • 1-2 years of management experience
  • Must be a strong written and oral communicator
  • Must be outgoing, creative, diligent, and self-motivated
  • Must be extremely proficient with social media platforms
  • Must have strong time-management skills
  • Good taste, a sense of aesthetics
  • Up-to-date with the latest trends and best practices in marketing

 

Company Overview:  InGenius Prep was founded 7 years ago by law students at Harvard and Yale. In that time, the company has grown to a team of more than 150 full-time employees, 300 part-time employees, as well as offices in the U.S., Canada, China, Korea.

 

Our primary focus is assisting students in applying to U.S. colleges and graduate schools. Our company is fast-paced and exciting. We operate as a team, and everyone is given opportunities to advance in the organization. If you are looking for an exciting, intense, and rewarding employment opportunity, this is the place for you!

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