China Marketing Manager

Location: 
US - New Haven, CT; Los Angeles, CA
Canada - Vancouver
China - Beijing, Shanghai, Hangzhou, Shenzhen, Guangzhou, Chengdu
Job Type: Full Time

Job Description:

The China Marketing Manager will be responsible for lead generation and growing the company’s online and offline presence. The Marketing Manager will develop and execute online and offline marketing campaigns, in addition to developing partnerships and corporate relationships. This is a position for someone eager to get extensive experience in marketing and business development, while working in a challenging yet collaborative environment. If you live and breathe marketing, we need to talk!

Qualifications:

  • Must have native-like fluency in Chinese speaking and writing
  • Must be a hard worker with a willingness to learn
  • Must be outgoing, creative, diligent, and self-motivated
  • Must be extremely proficient with social media platforms (WeChat, Weibo, Zhihu, etc.)
  • Must have strong time-management skills
  • Experience in marketing related work (campus involvement, internships, etc)
  • Good taste, a sense of aesthetics
  • Up-to-date with the latest trends and best practices in marketing

Job Responsibilities:

  • Develop strategies and tactics to promote our company and drive qualified leads to our front door
  • Deploy successful full cycle marketing campaigns  (start to finish)
  • Experiment with a variety of organic and paid acquisition channels: content creation, paid ads, event management, publicity, social media, lead generation campaigns, and much more
  • Oversee in-house and partner presentations, RSVPs, and event success
  • Research and attend industry events - expos, networking events, etc
  • Produce valuable and engaging content for our social platforms and website
  • Build strategic partnerships with key industry players
  • Allocate/invest marketing budget funds wisely
  • Measure and report performance of marketing campaigns, gain insight, and assess against goals

Company Overview:  

InGenius Prep was founded 6 years ago by law students at Harvard and Yale. In that time, the company has grown to a team of more than 130 full-time employees, 200 part-time employees, as well as offices in the U.S., Canada, China, Korea.

Our primary focus is assisting students in applying to U.S. Colleges and Graduate schools. Our company is fast-paced and exciting. We operate as a team, and everyone is given opportunities to advance in the organization. If you are looking for an exciting, intense, and rewarding employment opportunity, this is the place for you!

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