Reuben Rifin is a Former Admissions Officer and transformational leader with over a decade of progressive experience in higher education. Currently serving as the Associate Director of Undergraduate Admissions at Duke University, Reuben has a deep understanding of the selective admissions landscape at the highest level. His professional journey includes key leadership roles such as the Associate Director of Undergraduate Admissions at the University of Florida and the Director of Male Initiatives at Harris-Stowe State University.
As a first-generation college graduate born to immigrant parents, Reuben brings a vital, lived perspective to his work in widening access to elite institutions. His executive practice spans enrollment management, student success, and institutional effectiveness, allowing him to translate high-level vision into measurable outcomes for his students. He has a proven track record of significantly increasing enrollment yield and student retention, ensuring that the students he mentors are positioned for both admission and long-term academic success.
A former college basketball player, Reuben applies a disciplined, servant-leader mindset to his coaching. He excels at helping students navigate the complexities of the admissions process while staying grounded in their authentic stories. His unique blend of athletic discipline and administrative expertise makes him an invaluable resource for students aiming for top-tier universities.
