With UMinnesota Professor and Yale Affiliate, Dr. A
In this program, you will learn to analyze and evaluate the strategies of existing digital media enterprises in news, entertainment, social media, mobile, retail, and other sectors. You will also have the opportunity to assess their impacts on cultural and civic life for better and for worse. While this program is primarily a chance to study and think about existing media, it is also an opportunity to gain skills to develop your own ideas of media innovations. It will explore how emerging technologies will impact not only your own lives, but also the various journalism and communications crafts. It will emphasize the increasing globalization of media and the need for enterprises to serve increasingly diverse audiences.