Hello! I am a customer acquisition specialist focusing on market research, customer insights and analysis with extensive experience in CPG industry for global brands.
My journey began when I relocated from Shanghai to the United States at the age of 18 to pursue my college education. While my initial interest was in marketing, my internships and continued studies exposed me to the transformative power of market research and data analysis in guiding marketing strategies and driving business success. This realization propelled me to redirect my focus towards marketing analytics. I completed several internships in analyst roles, such as Customer Insights Analyst at Hema in Alibaba Group. After completing undergraduate, I furthered my specialization in Marketing Analytics by earning my master’s degree in Marketing Analytics at USC. Currently, I reside in Massachusetts and will be beginning work as a Marketing Analyst soon.
Drawing upon my firsthand experiences as a former international student in the United States, I possess a unique perspective on the thoughts and concerns of students navigating the college application process. Having successfully completed every step myself, I have acquired invaluable insights into college essay writing, interviews, and other crucial aspects of the application journey. Over the years, I have actively mentored students with disabilities, provided resume editing assistance, and conducted mock interviews for peers and friends, supporting them in their college applications and job searches. With a firm belief in every student’s potential, I am eager to share my wealth of ideas and tips tailored to each individual, empowering them to achieve their goals.
Outside work and study, I am a big foodie; food is my biggest motivation to travel to different places! I also love music and never say no to karaoke. I am very excited to work together and look forward to helping you shine even brighter in all that you already excel at!
I am genuinely excited about the prospect of working together and supporting you in your journey towards academic and personal success.